Posts Tagged ‘business strategy’
Basic Rules of Branding: Crafting Your Image in the Public Mind
A lot of people spend time merely trying to mimic the business models and ad campaigns of iconic brands without really looking deeper into what makes those brands stick. Whether you’re putting together a new brand for your start-up idea or you’re conducting a brand refresh to focus your messaging after major market shifts or…
Read MoreChoosing a Brand Name: How Not to Screw it Up
I’m a little tired of people saying that groups come up with a brand name as an afterthought. If that’s true, those businesses are run by idiots. People put plenty of thought into their brand names, but it usually doesn’t go much further than picking a stylish name and dreaming up logo concepts. The truth…
Read More3 Things You Should Never Say in a Meeting
If you are very familiar with my work and the principles I teach, you know that I believe the primary motivation for making lots of money in high paying jobs and entrepreneurial endeavors should be based on the desire to make the world a better place to live in. Those who make money without any…
Read MoreGet the Right People on your Team
Once you have designed a profitable business strategy, it’s time to find the right people to execute that strategy. The right people will follow the plan and grow your business. The wrong people will only do enough to look like they are working and take home paychecks they haven’t actually earned. You will know the…
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