Business Strategy
Basic Rules of Branding: Crafting Your Image in the Public Mind
A lot of people spend time merely trying to mimic the business models and ad campaigns of iconic brands without really looking deeper into what makes those brands stick. Whether you’re putting together a new brand for your start-up idea or you’re conducting a brand refresh to focus your messaging after major market shifts or…
Read MoreFocus on Recruitment Strategies that Really Attract Talent
It should be continually astonishing to anyone paying attention the way that many HR departments and hiring managers operate when trying to fill key positions. It takes way too long, often happens rapidly or not at all, and displays a large degree of incompetence all around. This is a serious vulnerability that a lot of…
Read MoreWhat is Your Company Culture?
Experts claim that company culture can have a huge impact on the success of a business. A healthy, vibrant company culture makes for better employee performance and satisfaction. But, what makes company “culture” and how do you create one that is enjoyable? What Makes Up a Company’s Culture? Vision – A company mission or vision…
Read MoreChoosing a Brand Name: How Not to Screw it Up
I’m a little tired of people saying that groups come up with a brand name as an afterthought. If that’s true, those businesses are run by idiots. People put plenty of thought into their brand names, but it usually doesn’t go much further than picking a stylish name and dreaming up logo concepts. The truth…
Read MoreHow to Know Your Business Idea isn’t Ready for Prime Time
The odds are against any given idea for a product or service actually succeeding. There are a lot of things that can go wrong, and common business mistakes sink new businesses even before they really get rolling. Assuming you have your wits about you, and you’ve learned from experience what mistakes not to make, how…
Read More3 Business Tips for Success in 2013
By now you should know that there’s no magic bullet for succeeding in business; every industry is different and you have to find your niche. The only keys to business success you’ll find are sound principles that you can learn to apply in your daily life as an entrepreneur and professional. As we lay 2012…
Read More3 Reasons Why Your Business Plan Stinks
There’s a problem with your business plan. I haven’t read it. I don’t know what your product or service is, or what problem it solves. But I know this: there are holes in what you think is an amazing business plan, and you need to fix them if you want anyone to read it, let…
Read MoreHow Your Startup is Like a Relationship
As you begin putting so much time and effort into your startup, the amount of time and energy you’re putting in can start to feel a little overwhelming and confusing, but you may have more insight into the process than you think. Trying to get a new business off the ground has some uncanny similarities…
Read MoreWhy Persistence and Luck are the Keys to Success
Success in business requires that you follow a few sound and well-tested principles and nurture some important traits. Throughout the years, we’ve seen the same things over and over again – truly successful entrepreneurs can be characterized by their determination, knowledge, persistence and… luck? We hear it a lot. Someone will claim that a certain…
Read MoreGet the Right People on your Team
Once you have designed a profitable business strategy, it’s time to find the right people to execute that strategy. The right people will follow the plan and grow your business. The wrong people will only do enough to look like they are working and take home paychecks they haven’t actually earned. You will know the…
Read More