Posts by adminer
Basic Rules of Branding: Crafting Your Image in the Public Mind
A lot of people spend time merely trying to mimic the business models and ad campaigns of iconic brands without really looking deeper into what makes those brands stick. Whether you’re putting together a new brand for your start-up idea or you’re conducting a brand refresh to focus your messaging after major market shifts or…
Read MoreThings You Should Never Say Out Loud at Work
Depending on where you work, a day at the office could sometimes be compared to a zoo or even a WWE cage fight. (If so, you have my sympathies.) You may have to contend with difficult clients, strange co-worker personalities or even a demanding and unreasonable boss. Everyone has to deal with politics in the…
Read MoreFocus on Recruitment Strategies that Really Attract Talent
It should be continually astonishing to anyone paying attention the way that many HR departments and hiring managers operate when trying to fill key positions. It takes way too long, often happens rapidly or not at all, and displays a large degree of incompetence all around. This is a serious vulnerability that a lot of…
Read MoreHow to Diffuse Online Criticism of Your Business
Have you ever looked up a business online and some other site is outranking their homepage for their brand name in the search results? I see it pretty frequently while researching companies that come across my path, and frequently those other results are bad reviews, negative blog posts or other mentions of the company that…
Read MoreWhat is Your Company Culture?
Experts claim that company culture can have a huge impact on the success of a business. A healthy, vibrant company culture makes for better employee performance and satisfaction. But, what makes company “culture” and how do you create one that is enjoyable? What Makes Up a Company’s Culture? Vision – A company mission or vision…
Read MoreKnow when it’s Time to Cut Your Losses and Quit Your Job
Most of us go through times when we don’t love our jobs. Perhaps it is a stressful time at work, or in our personal life, and it just isn’t enjoyable anymore. But what if these periods of time go on and on? How long do you stick it out? It can be tough to know…
Read MoreStop Using the Marketing Buzzwords, I Beg of You
Clichés are like roadblocks of thought, meant to prevent you from reaching some real thinking. They’re mental shortcuts, often used in propaganda of one sort or another to get the audience to agree and nod their heads without saying anything of substance whatsoever. And just like politics, the business and marketing world is full of…
Read More5 Attributes of Horrible Managers
The definition of a manager or boss is someone who hires, gives directions, and is in charge of a group of workers they oversee. They should lead by example, treat everyone like an important part of the company, and motivate employees to do their best. Not all managers do these things effectively, though. They may…
Read MoreChoosing a Brand Name: How Not to Screw it Up
I’m a little tired of people saying that groups come up with a brand name as an afterthought. If that’s true, those businesses are run by idiots. People put plenty of thought into their brand names, but it usually doesn’t go much further than picking a stylish name and dreaming up logo concepts. The truth…
Read MoreHow to Know Your Business Idea isn’t Ready for Prime Time
The odds are against any given idea for a product or service actually succeeding. There are a lot of things that can go wrong, and common business mistakes sink new businesses even before they really get rolling. Assuming you have your wits about you, and you’ve learned from experience what mistakes not to make, how…
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