What are Best Practices?

My business book describes many “Best Practices.” A Best Practice is an ideal procedure for your business. It might be a certain hiring strategy, a certain production plan, or a certain marketing technique. You must employ a Best Practice in each of these areas to be successful. Get the right people on your team, find…

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Take Nothing for Granted: Choose a Good Name!

To set your business up for success, you must choose a good business name. The wrong name can set you up for failure regardless of what you do, while the right name can give you a huge starting boost. Your name needs to be easily found online, and it needs to describe what you do.…

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Why I gave away my company to charity, by Derek Sivers

Recently I ran across a blog that exemplifies the spirit of social entrepreneurship. Derek Sivers is the founder of CD Baby, Host Baby, Much Work and NowNowNow. For all intents and purposes he gave away CD Baby and HostBaby. Below is a repost from his blog that explains his thinking behind the transaction. Why I…

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